Determining your target audience is the first and most crucial step of creating an email campaign. Without proper targeting, it is impossible to gain a profitable ROI (return on investment)

2.Creating

Creating and drafting the email is the next step. Create a subject line that is ideally not more than 50 characters. Secondly, you need to prepare your email with helpful content and links to your product/website. Make sure you add some elements of personalization to your email.

3.Testing

Split testing or A/B testing should be carried out to understand the impact of various versions of an email. The result will help you determine which email works better for your audience. Based on that, you can shortlist the type of email and use it accordingly.

4.Sending

The next part is sending out the email you have created and tested. Your email must be crafted in a way that it does not land in the spam folder of the receivers. Also, an essential aspect of sending your email is that your email recipient list should have active email addresses and not outdated or invalid email addresses.

5.Analyzing

Well, if you think your job is over after you hit the SEND button, you’re wrong. It is vital to analyze and measure the activity and engagement of the users. Here are some parameters that you can explore:

• Opening Rate
• Click Through Rate
• Conversion Rate

Based on these measurements, you can optimize your email campaign and also create your follow-up campaigns. Always remember to utilize this process when you are designing your email marketing campaigns in future. If you are looking for some winning formula to reach your business goals with your next campaign, grab some excellent leads and email addresses, from emaildatapro.com – a preferred database solution!