Hello there,
Do you know what is one of the major challenges in email marketing these days? It is not the emails opened or deliverability rate, but recipients who click on emails when they open and read the email. That is called ‘the click-through-rate.’ Click-Through Rate or CTR is described as the number of subscribers who clicked on any of the links in your email. Let’s say you sent an email to 1000 people, and 20 people clicked on any of the links you provided. Your CTR would be 2%
If you are getting solid impressions but less CTR, it means your ad is not attractive enough! But don’t worry, we’ve got you covered. Here’s a ninja technique to boost your CTR
Create a curiosity gap that entices the readers and makes them want to visit your website. Now the question is how you can create that curiosity gap. Here are three pointers:
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1.Utilize emotional triggers
Use power words that can trigger your audience’s emotions. Words like extreme, delightful, and enticing are known as power words.They evoke emotion from the audience and can be utilized in your email content to boost your CTR.
2.Boost your Content Quality
Don’t expect your CTR to rise if you use filler or fluffy content. Make no compromise on delivering helpful content to your subscribers. Also, a 5–15 character catchy subject lines is always a winner.
3.Timing matters a lot
Sending your marketing emails at the right time can boost your CTR by a whopping 15%. Studies have shown that Monday and Tuesday are the best days to send out an email while Saturday is the worst day. It is crucial to find out which days and timings work best for you and send emails on those particular days.
Lastly, without a good chunk of leads and email addresses, all your email marketing efforts can go in vain. With emaildatapro, you can get fresh email databases that will give you a great CTR!
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To your Success,
EmailDataPro.com
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