Hello there,
Every marketer knows the importance of monitoring and improving their CTR (Click Through Rate), EOR (Email Open Rate), and CTOR (Click to Open Rate) when it comes to email marketing.
These are the average email metric ranges:
- Email Open Rate – 15% to 25%
- Click-Through Rate – 2.5%
- Click to Open Rate – 20% to 30%
Perhaps your metrics don’t fall in the average rates. Should you worry? No. This is because your email metrics result from many things, including one crucial factor – Your Industry.
Yes. The industry that your business falls in can have a massive impact on your average email metrics.
Here are the average email metrics as per the industry:
Automotive Industry
- EOR – 17.69%
- CTR – 2.44%
- CTOR – 13.80%
Arts & Entertainment
- EOR – 33.71%
- CTR – 5.91%
- CTOR – 17.55%
Health Care
- EOR – 32.49%
- CTR – 5.35%
- CTOR – 16.46%
Restaurants & Food
- EOR – 41.37%
- CTR – 5.62%
- CTOR – 13.59%
Financial Services
- EOR – 26.84%
- CTR – 4.88%
- CTOR – 18.18%
These were just five industries. You can find the entire list at Google for your reference.
Suppose you own an automotive services business; you would have much lesser EOR and CTR than a business in the Food industry. So, if you compare your email metrics to some other business’s metrics, you are making a mistake.
It would be best to calculate your ‘average’ metrics first and then compare them with the average metrics in your industry. If your average EOR, CTR, and CTOR fall much below the average email metrics of your industry, you must plan your email marketing better.
One way to replan your email marketing is to gain access to a new database full of untapped leads relevant to your business. With Emaildatapro.com, you can choose the perfect database according to the profession, country, age, gender, or any other criteria you are looking for.
To your Success,
EmailDataPro.com
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